The first #bbloggersoz Twitter chat went  really well. Thank you to my co-hosts Jade and Celeste and everybody else who participated!

To recap, the topic of the night was – How should PR agencies work with beauty bloggers?

Here are some of the wise words shared by everybody.  To read the entire twitter chat, please do search for #bbloggersoz on twitter!

1.  When PR and bloggers work together, it can be a mutually beneficial relationship and will be fantastic for the beauty industry as beauty bloggers give the average girl a voice.

2.  The ultimate advice in dealing with PRs is to be true to your blog and your voice. The rest will take care of itself

3.  Bloggers have to be strong with their beliefs, be honest, and write what products are, no more than that.

4.  A personal and friendly PR approach makes for a happy beauty blogger

5.  Some bloggers generally only write about products they like. No need to bag a brand if it’s not the right product for you.

6,  Some bloggers disclose by making it known in the post if it’s been provided but also put disclose at the bottom too to be completely clear

7.  It can be beneficial to give the PRs your lead time and/or commit to a date for a review. That way, there is certainty for all.

8.  PR releases with staggered timing can be good as long as it’s well staggered. As some bloggers might get upset if they receive theirs last.

9.  If you are sent items you don’t like or doesn’t suit you, consider giving it to a friend who does like it and is happy to guest post for you.

10.  Space out your parcels, PR companies! Bombardment leads to boredom

11.  If your reviews are gushing with praise from 100% PR sent products, your blog will not have authenticity. You’ll lose reader’s trust.

12.  Most importantly remember that other bloggers and PR representatives are also human beings. Treat others with the same respect you would like in return

13.  PR companies: Do not tell a beauty blogger that you’ll send products when you don’t intend to.

14.  99% of bloggers don’t do this for a living. Don’t waste your courier: make a quick call to see if we’re home first!

15.  Companies do not get to dictate /how/ a blogger reviews their items UNLESS there is an editorial agreement between both parties

16.  Don’t just send impersonal press releases and expect bloggers to advertise for you.

17.  Introducing yourself to a PR company is fine, just dont go begging for freebies.

In Conclusion

There were many good points that were raised during the one hour conversation and it was an incredibly enlightening session.

I can’t wait for the next #bbloggersoz chat next Sunday!  The topic will be posted up on Thursday.

If you have any suggestions for topics, please do let us know. We are always open to new topic suggestions!

10 Comments on #bbloggersoz Summary : How Should PR Agencies Work With Beauty Bloggers?

  1. Me my best and I
    31/05/2011 at 12:02 pm (7 years ago)

    Ling- thanks for collating. Looking fwd to the next one. Am not taking any calls from UK at that time so I can be 100% focused!!

    • Ling Tung
      31/05/2011 at 1:27 pm (7 years ago)

      @Me my best and I, YAY! Glad it helped so many of us. I am usually good at multi-tasking but the Twitter chat, it was going so fast that the hour just flew by!

  2. Swati
    31/05/2011 at 3:35 pm (7 years ago)

    I think all the points above address almost all issues on both fronts…thanks for the recap of your session 🙂

    • Ling Tung
      31/05/2011 at 4:09 pm (7 years ago)

      @Swati, It was a great session! Can’t wait till the next one 😉

  3. Tina
    31/05/2011 at 10:30 pm (7 years ago)

    Good on you for summarising the points from the #bblggersoz session. This has caught all the key points and I’m sure would be a useful reference for both BBs and PRs.

    • Ling Tung
      02/06/2011 at 5:30 pm (7 years ago)

      @Tina, Thanks Tina. I hope to see great changes in the relationship between PR and beauty bloggers. 😀

  4. Lekshmi
    01/06/2011 at 12:00 am (7 years ago)

    nicely written 🙂

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