The first #bbloggersoz Twitter chat went really well. Thank you to my co-hosts Jade and Celeste and everybody else who participated!
To recap, the topic of the night was – How should PR agencies work with beauty bloggers?
Here are some of the wise words shared by everybody. To read the entire twitter chat, please do search for #bbloggersoz on twitter!
1. When PR and bloggers work together, it can be a mutually beneficial relationship and will be fantastic for the beauty industry as beauty bloggers give the average girl a voice.
2. The ultimate advice in dealing with PRs is to be true to your blog and your voice. The rest will take care of itself
3. Bloggers have to be strong with their beliefs, be honest, and write what products are, no more than that.
4. A personal and friendly PR approach makes for a happy beauty blogger
5. Some bloggers generally only write about products they like. No need to bag a brand if it’s not the right product for you.
6, Some bloggers disclose by making it known in the post if it’s been provided but also put disclose at the bottom too to be completely clear
7. It can be beneficial to give the PRs your lead time and/or commit to a date for a review. That way, there is certainty for all.
8. PR releases with staggered timing can be good as long as it’s well staggered. As some bloggers might get upset if they receive theirs last.
9. If you are sent items you don’t like or doesn’t suit you, consider giving it to a friend who does like it and is happy to guest post for you.
10. Space out your parcels, PR companies! Bombardment leads to boredom
11. If your reviews are gushing with praise from 100% PR sent products, your blog will not have authenticity. You’ll lose reader’s trust.
12. Most importantly remember that other bloggers and PR representatives are also human beings. Treat others with the same respect you would like in return
13. PR companies: Do not tell a beauty blogger that you’ll send products when you don’t intend to.
14. 99% of bloggers don’t do this for a living. Don’t waste your courier: make a quick call to see if we’re home first!
15. Companies do not get to dictate /how/ a blogger reviews their items UNLESS there is an editorial agreement between both parties
16. Don’t just send impersonal press releases and expect bloggers to advertise for you.
17. Introducing yourself to a PR company is fine, just dont go begging for freebies.
There were many good points that were raised during the one hour conversation and it was an incredibly enlightening session.
I can’t wait for the next #bbloggersoz chat next Sunday! The topic will be posted up on Thursday.
If you have any suggestions for topics, please do let us know. We are always open to new topic suggestions!