shu uemura foundation, shu uemura smoothing fluid foundation, shu uemura face architect, best foundation

The title says it all really!  I cannot believe it has taken me nearly 2 years of beauty blogging to finally blog and review my favourite foundation of all time – Shu Uemura Face Architect Smoothing Fluid Foundation in shade 754.  I have used it for YEARS – 5 or 6 or 7??  Who’s counting anyway?  But seriously, I have yet to try a foundation that works miracles like this SU baby does!  The formula trumps every single foundation I have ever reviewed on this blog…thus far!  Here’s the lowdown on it…

Shu Uemura Foundation, Shu Uemura Smooth Fluid Foundation

About Shu Uemura Face Architect Smoothing Fluid Foundation

Shu Uemura Face Architect Smoothing Fluid Foundation has “smooth and refined texture with control which gives just the right amount of coverage to make skin look naturally flawless”.

Taken from Shu Uemura’s website, this foundation is recommended for ladies who prefer :-

  • a fresh and natural look with comforting fit
  • sheer to medium coverage
  • semi-matte finish with a hydrating sensation
foundation swatches, Shu Uemura foundation swatch, Armani Luminous Silk Foundation swatch, Laura Mercier Foundation Swatch

The shades of the Shu Uemura foundations are in 3 digits and have logic behind it :-

  • The first digit tells you how pink or yellow the foundation is  – 1 is the most pink , 5 is neutral and 9 is the most yellow
  • The second digit goes from dark to white –  0 is the darkest and 9 is the lightest  
  • The third digit tells you chroma, whether the undertone of the foundation is blue or violet 

If that sounds too complex, just head to your nearest Shu Uemura counter and swatch away and get shade matched!  For your reference, I am NC-30 and shade 754 is my perfect shade.

My Tribute to Shu Uemura Face Architect Smoothing Fluid Foundation

I can’t exactly remember when I was introduced to this Japanese brand but I know it was in Hong Kong as they have Shu Uemura concept stores sprinkled everywhere.  Whenever I go to Hong Kong (my second home; Scotland is my first home and Australia is my third home), I stock up on my SU goodies and get a free brow shaping session as well.  I remember one of the SA’s trying this miracle foundation on my face and it totally made me look like a highly refined version of me.  I was sold immediately!

Shu Uemura Liquid Foundation, Shu Uemura Foundation

As I have been using Shu Uemura Face Architect Smoothing Fluid Foundation for years, I know how to work it best for my skin.  Yes, it can be applied with a sponge or foundation brush, but I just warm it up with my fingertips and dab away till I get the coverage I want.  Of course, I LOVE to use my Shu Uemura Mousse Base, Shu Uemura concealer (not the new concealer though) and set it with my Shu Uemura Face Powder to complete the look – but it also works well with other primers, concealers and powders too.

best foundation

It just works wonders.  Hides pores.  Smooths away flaky skin.  Gives me that dewy glow.  Lightweight formula.  Divine, just divine!  That is an unedited photo of me wearing Shu Uemura foundation.  I look like I have flawless skin when I don’t.

Beauty Buzz

What’s it called again?  Shu Uemura Face Architect Smoothing Fluid Foundation
How much is it in Australia?  RRP $68 at David Jones (or you can buy it online)
Sell it to me in 5 words  My all-time favourite foundation!

P.S.  I mentioned on my blog a few weeks ago that I was running out of my beloved SU foundation, when my Foundation Fairy at Shu Uemura stepped in and gifted me a brand new Shu Uemura Face Architect Smoothing Fluid Foundation!  I NEARLY DIED!  THANK YOU SO MUCH!

P.P.S.  Apologies for the shortage of posts and for not posting about #BBU12 and my #IMATS weekend in Sydney yet but I hurt my neck and couldn’t move it for 3 days!!  Doctor ordered me to not go on my laptop so I am VERY behind but I sneaked this one in!  But hopefully, will catch up soon because I am bursting full of creativity 🙂

What is your all-time favourite foundation?  Have you seen the new Shu Uemura and Karl Lagerfeld collaborations?  Oh so cute!

24 Comments on Shu Uemura Face Architect Smoothing Fluid Foundation – My Favourite Foundation of All Time!

  1. Ling
    08/10/2012 at 12:53 pm (5 years ago)

    Ooohhh my girlfriend at work who i discuss makeup/skincare with says this is like holy grail as well.
    I am so going to have to check this out.

    • Ling
      08/10/2012 at 1:01 pm (5 years ago)

      @Ling, Yes Ling, please do! And when I say this is better than any foundation I have ever reviewed on this blog, I am SERIOUS! There’s just something magical about the formula!

      • Ling
        15/11/2012 at 3:05 pm (5 years ago)


        Ok seriously I ran out and bought Face Architect Illuminating fluid and it is amazingggg.
        I am 774, so 2 shades lighter than you. 🙂

        • Ling
          15/11/2012 at 11:06 pm (5 years ago)

          @Ling, OMG, thanks to you, that is #2 on my foundation wishlist. #1 is Chanel Lift Lumiere.

  2. emmabovary
    08/10/2012 at 3:22 pm (5 years ago)

    That sounds like a wonder foundation, goodness knows I need to get some flawless skin and I think this would be the easiest way to do it!

    • Ling
      09/10/2012 at 10:11 pm (5 years ago)

      @emmabovary, I love how we enable each other!!! I am eyeing your YSL glossy stains!!!! <3

  3. Sarah
    08/10/2012 at 9:27 pm (5 years ago)

    This looks fantastic on you! 🙂 I’m really tempted to check this out BUT am on a “no buy” at the moment… Perhaps I can put it on my Xmas wish list for family and b/f hehe! Ohhh you are lucky to have Hong Kong as your second home. What a beautiful place. (I’ve only been once but would like to return some time soon!)

    • Ling
      09/10/2012 at 10:12 pm (5 years ago)

      @Sarah, Why are you on a “no buy”? How can beauty bloggers go on spending bans? I have never ever succeeded!!! I said that I wouldn’t buy anything this year after buying a DSLR and the next day, I went shopping hahaha.

      And yes, Hong Kong is amazing…but I want to go to Japan next 🙂

      • Sarah
        10/10/2012 at 1:21 pm (5 years ago)

        @Ling, lol I’m on a no buy as I want to save money for my next trip! I was going to be going to NYC and Japan but now Japan and Korea. I’m really looking forward to it as I’ll be going with one of my oldest friends, who taught in Korea for a while. We aren’t going till Oct next year so you’ll have to share travel tips if you go before us! 🙂

        • Ling
          11/10/2012 at 9:28 pm (5 years ago)

          @Sarah, OMG! You lucky duck! You will LOVE Korea – I loved it and wish I could go back. There are literally streets laden full of beauty stores…beauty heaven!!!!!!!

  4. plue
    08/10/2012 at 9:47 pm (5 years ago)

    geez! i love the Powder Foundation version from Shu and that’s awesome! Even my sister’s fickle skin loves it too!

    gonna go do my brows at Shu later, am so asking my SA to test this on me!

    • plue
      09/10/2012 at 2:40 pm (5 years ago)

      she matched me to shade 764, which is a pretty good match for me, just a bit too yellow for my liking.

      i get bits of dry patches around the cheeks though, but i think that’s cuz my skin’s a bit dry. but the coverage is awesome, hides my pores and most freckles and gives me a beautiful finish!

      • Ling
        09/10/2012 at 10:19 pm (5 years ago)

        @plue, Did she prime your skin beforehand? I have dry skin too and primer is a MUST before any foundation. And yay to awesome coverage! But do you still prefer the Powder Foundation? Hmmm…must give this a try next time I’m in the city because that’s the only place where they sell SU in Melbourne….

    • Ling
      09/10/2012 at 10:15 pm (5 years ago)

      @plue, Ooooh I must try the Shu Powder Foundation version! The only compact powder that I LOVE is one from Clinique. I have no idea why I haven’t tried any other SU foundation but I think it’s because I am so IN LOVE with this Smoothing Fluid that I don’t feel the need to try any other from the range. That’s weird. I must change that hahaha.

      And oooh, have you tried the SU brow pencils? I bought one for my sister last year but I really wanted it for myself gah!!!

      • plue
        10/10/2012 at 1:28 am (5 years ago)

        @Ling, yup! she did, prime my skin with the tsuya mousse base, but i think my skin is just a problematic child, because most of the time it’s more of oily than dry.

        i have shu’s brow pencils, they last really long! i can never seem to ever finish it. i do my brows at shu because i love that one particular SA there lol.

        i love the powder foundation because it’s really convenient and finds it looks better after i oil up, blot off the shinies and i still look good! that’s how i got my sister in buying one herself and loving it too!

        oops i ramble a wee bit too much! sorry!

        • Ling
          11/10/2012 at 9:27 pm (5 years ago)

          @plue, A-ha! I have sandpaper skin and wish I had some oil!!!

          And my sis is coming to visit me soon so I am going to stealthily steal that Shu brow pencil off her!! LOL

          And please don’t apologise for rambling!! I am the Queen of Rambling :))))))

  5. Karina
    09/10/2012 at 1:59 pm (5 years ago)

    I have never tried Shu Uemura makeup, but it sounds amazing – will definitely look into the range.

    • Ling
      09/10/2012 at 10:17 pm (5 years ago)

      @Karina, Yes, please do and let me know how you go with SU 🙂

  6. Jazzmin
    09/10/2012 at 8:17 pm (5 years ago)

    The packaging is so simple and pretty! I’ll def check this out!

    • Ling
      09/10/2012 at 10:32 pm (5 years ago)

      @Jazzmin, Yes it’s a MUST-HAVE!

  7. coco
    11/10/2012 at 12:27 pm (5 years ago)

    you’re making me miss my SU foundation! i was introduced to SU when i was working in hk when a friend knew someone working there who could give some discounts. i love quite a few SU products but unfortunately it’s too expensive here. i’ll just keep dreaming about them…

    • Ling
      11/10/2012 at 9:35 pm (5 years ago)

      @coco, Discounts for SU??!!! Arghhhh…I WANT!!!!!! But yeah, unfortunately, the price of beauty is NOT cheap!!! I am dreaming too haha. Incidentally, when are you going back to HK for a visit? I wanna go to eat and shop!!!!

  8. dom
    11/10/2012 at 2:49 pm (5 years ago)

    I’ll give this a go once my skin clears up more! My problem with foundations is that my skin needs a lot of spot concealing due to acne scars and marks, so no matter how great a foundation is, I need it to be full coverage instead of sheer to medium. Thanks for the recommendation 🙂

    • Ling
      11/10/2012 at 9:41 pm (5 years ago)

      @dom, Oooh you sound like my sister who is called Yvonne too 😛 She also has a lot of concealing to do and she has to use a full coverage foundie – hmm…need to find out what she uses. What do you recommend?